🇬🇧London 2026

In the age of AI, more content isn't the same as more meaning. Our 2026 theme explores what it takes to structure information people can actually understand and... trust.

Tickets on Eventbrite

Designing for Meaning: Purpose, Experience, and Everything in Between

Information architecture has always been about more than navigation and labels. It's about whether people can make sense of what they're looking at — and whether the systems we build serve human purposes or just generate noise.

This year's global theme puts that question at the centre. We organise content so people can understand it. We build structures that connect people to information that matters. We work in the space between intent and reality — and that work has never been more important.

Why now?

Generative AI is producing content faster than ever. But speed isn't meaning. As the systems we work with get more complex, the distinctly human skills of IA — structuring for clarity, designing for inclusion, building for trust — become more critical, not less.

Who's it for?

Anyone who cares about how information is organised and understood. IAs, content designers, user researchers, interaction designers, service designers, developers, product managers, technical writers, educators, students — if information is part of your work, you belong here.