> For the complete documentation index, see [llms.txt](https://london.worldiaday.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://london.worldiaday.org/community/peter-morville.md).

# Peter Morville

<div align="left"><figure><img src="/files/PkcJjXUj29EyFve9FW0j" alt=""><figcaption></figcaption></figure></div>

Peter is a pioneer of the fields of information architecture and user experience. His bestselling books include Information Architecture (the "polar bear book"), Intertwingled, Search Patterns, and Ambient Findability. He has been helping people to plan since 1994, and advises such clients as AT\&T, Cisco, Harvard, IBM, the Library of Congress, Macy's, the National Cancer Institute, Quicken Loans, and Vodafone. His work has been covered by Business Week, NPR, The Economist, The Washington Post, and The Wall Street Journal. His latest book is Planning for Everything: The Design of Paths and Goals.

### Community Involvement

* YYYY, Speaker, "TALK TITLE"&#x20;

### Connect

* Website: <https://semanticstudios.com/>
* Instagram:&#x20;
* LinkedIn:&#x20;
* Twitter/X: <https://twitter.com/morville>
* Bluesky


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://london.worldiaday.org/community/peter-morville.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.