Duncan Stephen
Speaker
Lead Content Designer (structured content and information architecture) at The Scottish Government.
Talk at London 2026
The meaning of public services
Information architecture normally focuses on the objects that need to be represented in a system. Some human-centred practitioners focus instead on the tasks users need to do.
These approaches are sometimes framed in opposition. But combining these techniques can make services and systems easier to use as well as more efficient to manage.
This session will explore what a public service is, how it is structured, and how we can go beyond verbs to create more meaning.
Biography
Duncan is a lead content designer, specialising in structured content and information architecture, at the Scottish Government.
He has a background as a user experience consultant, with deep exposure to user research, user experience strategy, and service design projects across a wide variety of sectors.
Connect
Website: https://duncanstephen.net/
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