# Duncan Stephen

Lead Content Designer (structured content and information architecture) at The Scottish Government.

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### Talk at [london-2026](https://london.worldiaday.org/events/london-2026 "mention")

#### The meaning of public services

Information architecture normally focuses on the objects that need to be represented in a system. Some human-centred practitioners focus instead on the tasks users need to do.&#x20;

These approaches are sometimes framed in opposition. But combining these techniques can make services and systems easier to use as well as more efficient to manage.&#x20;

This session will explore what a public service is, how it is structured, and how we can go beyond verbs to create more meaning.

### Biography

Duncan is a lead content designer, specialising in structured content and information architecture, at the Scottish Government.&#x20;

He has a background as a user experience consultant, with deep exposure to user research, user experience strategy, and service design projects across a wide variety of sectors.

### Connect

* Website: <https://duncanstephen.net/>
* LinkedIn: <https://www.linkedin.com/in/duncanstephen/>
* Bluesky: <https://bsky.app/profile/duncanstephen.net>